Abstract:This study takes vegetable growers in Shouguang as the research object, applying the Theory of Planned Behavior, the Technology Diffusion Theory, and the Innovation Diffusion Theory to explore the current status and effects of the adoption of green control production technologies and to analyze the moderating role of AI technology. The research finds that the adoption rate of green control technologies among Shouguang vegetable growers is 75.81%, but the adoption proportions of various technologies are not balanced. The adoption rate of AI technology is 70.40%, and the adoption proportions of various technologies are at a medium to low level. Green control technologies have a positive impact on the economic and environmental benefits of farmers, and the application of AI technology has a significant moderating effect on the relationship between the adoption of green control technologies and their benefits. Based on this, suggestions such as optimizing technology promotion, encouraging the research and application of AI technology, strengthening demonstration and leadership, and improving policy support are proposed to provide references for the green and sustainable development of agriculture.