Ginseng industry is a special industry and rare industry which developing and using resources of Changbai Mountain in Jilin province.How to change the status of ginseng industry in Jilin Province lagged behind Korea’s and changing ‘first class resources’ into ‘first-class benefit’ becomes the current important task to the ginseng industry in Jilin Province.From the viewpoint of the market,current situation and existing problems were analyzed in the paper.Marketing strategy of ginseng in Jilin Province was also raised.This will play a very important role to achieve the change from resources advantages to economic advantages,enrich farmers and counties,and lead the development of ginseng industry in Jilin Province.