The demand for household soilless cultivation facilities was investigated by random sampling in thisarticle. The level of public awareness and consumer demand for household soilless cultivation of vegetables were analyzed by survey data, and some important conclusions were reached as the following:（1） organic vegetables had awide range demand in the market;（2） the public’s willingness to consume organic vegetables was far less than onvegetable security concerns due to the current identification difficulty and high price of organic vegetables;（3） thefemale paid more attention to food safety than the male, and had a strong willingness to buy expensive organic vegetables, especially the highly educated;（4） the public generally lacked a full understanding of soilless cultivation,strongly influenced by age and education, suggesting the lack of information source;（5） the unit price of householdsoilless cultivation accepted by consumers was roughly stable between 301~500 yuan RMB, and the most important indicators were vegetables quality, unit price and simplicity of operation. Finally, according to the conclusions,the corresponding countermeasures were suggested in order to promote household soilless cultivation facilities development, application and promotion.