Abstract:Leisure agriculture, a new cross industry combined tourism and agriculture, has developed rapid in Chi-na. Enhance the customer satisfaction is an important way to strengthen the competitiveness of the industry. In orderto promote the development of leisure agriculture, the questionnaire survey and the classification method were usedto carry out research and analyze the leisure agriculture in Yantai area, and to explore the key factors of tourists’ sat-isfaction with leisure agriculture. The study showed that the direct perceived quality during the tour, the indirect per-ceived value after the tour, the preference of the tourists and the surrounding environment were the main factors af-fecting the satisfaction of the leisure agriculture. On this basis, qualitative suggestions related to improve the touristsatisfaction on leisure agriculture were put forward.