烟台市休闲农业游客满意度及影响因素分析
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F323.4

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山东省自然科学基金项目(ZR2012cq019)


An Empirical Analysis of Satisfaction and Influencing Factors of Leisure Agriculture in Yantai City
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    摘要:

    休闲农业作为一种将观光旅游与农业结合的新型交叉产业在我国迅猛发展,而提升游客满意度是产业增强竞争力的重要途径。为了更好地促进休闲农业的发展,通过问卷调查法及评分法对烟台地区休闲农业进行调研并进行因子分析,探讨游客对休闲农业满意度的关键性因素。研究表明:游客游玩期间直接感知质量、游玩后间接感知价值、游客偏好及周围环境的替代点是影响休闲农业满意度的主要因素,并在此基础上定性地给出休闲农业提高游客满意度的相关建议。

    Abstract:

    Leisure agriculture, a new cross industry combined tourism and agriculture, has developed rapid in Chi-na. Enhance the customer satisfaction is an important way to strengthen the competitiveness of the industry. In orderto promote the development of leisure agriculture, the questionnaire survey and the classification method were usedto carry out research and analyze the leisure agriculture in Yantai area, and to explore the key factors of tourists’ sat-isfaction with leisure agriculture. The study showed that the direct perceived quality during the tour, the indirect per-ceived value after the tour, the preference of the tourists and the surrounding environment were the main factors af-fecting the satisfaction of the leisure agriculture. On this basis, qualitative suggestions related to improve the touristsatisfaction on leisure agriculture were put forward.

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马晓凡,王承国,陈晓峰,李科震,王百川,隋好林.烟台市休闲农业游客满意度及影响因素分析[J].东北农业科学,2017,42(5):60-64.

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  • 收稿日期:2017-07-01
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  • 在线发布日期: 2024-12-06
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