Agricultural land circulation is the premise of agricultural scale and intensive management. The most important participant of rural land transfer is farmers, and the rapid development of land circulation depends largely on the participation enthusiasm of farmers. Therefore, taken six cities（county） in central area of Jilin Province as the re-search area, with 340 households visited in the research as the foundation, the logit model was built to explore the factors of farmers’ land outflow willingness, microcosmic reason and influence factors. The results showed that rurall and outflow in Jilin Province was not strong and it was influenced significantly by the transaction costs of farmland,perfection of farmland system, the external conditions of employment and social security system in rural areas. Reasonable suggestions of the reasonable transfer of rural land management rights were put forward according to the results.