The investigation of consumers and growers on planting, sale and development of pomegranate industry was carried out in the paper. Analysis of the results showed that there existed problems that hinder the development of Lintong pomegranate industry, such as poor sales of agricultural products, lack of brand awareness and incomplete industrial chain. The pomegranate industry developing ways were suggested, i.e., making full use of Lintong'slocal advantages, broadening marketing channels, rational using the agricultural industrialization theory, perfecting agricultural professional cooperative organizations, and improving the pomegranate industry.