In recent years, the development of beef cattle industry is stable in Jilin province, but there are some problems in the cost, capital, breed and so on. How to solve these problems and provide new ideas for the development of beef cattle industry is the practical need to promote the sustainable and healthy development of beef cattle industry in Jilin province. On the basis of investigation and research, countermeasures and suggestions were put forward in the paper from the aspects of green farming, supporting policy and brand cultivation to promote the development of beef cattle industry in Jilin province.