In this paper, the fruit area, variety structure, characteristics of producing area, advantages of small berry industry, contribution rate of fruit tree science and technology, planting benefit and brand construction were analyzed. In view of the main factors restricting the development of fruit trees in Heilongjiang Province, such as small scale, scattered circulation and lack of brand, some suggestions were put forward, such as advocating fruit trees to go up the mountain and down the beach, establishing a smart circulation system, and creating a brand with cold characteristics.