Abstract:The environmental behavior of rural tourists is an important promoter for the sustainable development of rural tourism destinations. The paper introduces tourist satisfaction as an intermediary variable, and establishes a model of the influence mechanism of tourists’ rurality perception on environmentally responsible behavior. Taking tourists of Gaochun International Slow City as the research object, a questionnaire survey method was applied and acquired 582 valid questionnaire responses. The Structural Equation Model method was adopted to empirically test the theoretical model. The results show that:(1) There are five dimensionalities of tourists’ perception of rurality, including rural culture perception, rural landscape perception, regional condition perception, community participation perception and agricultural economy perception.(2) Rural culture perception and rural landscape perception are the main factors affecting environmentally responsible behavior, which not only directly affects environmentally responsible behavior, but also generates indirect effects through satisfaction.(3) The impact of regional condition perception and community participation perception on environmentally responsible behavior is not significant.(4) Agricultural economy perception only indirectly affects environmentally responsible behavior through satisfaction.