旅游者乡村性感知对环境责任行为影响的实证研究——以高淳国际慢城为例
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F592.7

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国家自然科学基金(41571139);江苏高校优势学科建设工程资助项目(164320H116)


Empirical Research on Tourists' Rurality Perception Influence to Environmentally Responsible Behavior—A Case Study of Gaochun International Slow City
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    摘要:

    乡村旅游者环境行为是乡村旅游地可持续发展的重要推手。文章引入游客满意度作为中介变量,构建旅游者乡村性感知对环境责任行为的影响机制模型。以高淳国际慢城游客为研究对象,采用问卷调查的方法获取582份有效问卷,并运用结构方程方法对理论模型进行了实证检验。结果表明:(1)旅游者乡村性感知共有乡村文化感知、乡村景观感知、地域条件感知、社区参与感知和农业经济感知5个维度;(2)乡村文化感知与乡村景观感知是影响环境责任行为的主要因素,其不仅会直接影响而且还会通过满意度间接影响环境责任行为;(3)地域条件感知与社区参与感知对环境责任行为影响不显著;(4)农业经济感知仅通过满意度间接作用于环境责任行为。

    Abstract:

    The environmental behavior of rural tourists is an important promoter for the sustainable development of rural tourism destinations. The paper introduces tourist satisfaction as an intermediary variable, and establishes a model of the influence mechanism of tourists’ rurality perception on environmentally responsible behavior. Taking tourists of Gaochun International Slow City as the research object, a questionnaire survey method was applied and acquired 582 valid questionnaire responses. The Structural Equation Model method was adopted to empirically test the theoretical model. The results show that:(1) There are five dimensionalities of tourists’ perception of rurality, including rural culture perception, rural landscape perception, regional condition perception, community participation perception and agricultural economy perception.(2) Rural culture perception and rural landscape perception are the main factors affecting environmentally responsible behavior, which not only directly affects environmentally responsible behavior, but also generates indirect effects through satisfaction.(3) The impact of regional condition perception and community participation perception on environmentally responsible behavior is not significant.(4) Agricultural economy perception only indirectly affects environmentally responsible behavior through satisfaction.

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孔艺丹,黄子璇,陶卓民,刘琪.旅游者乡村性感知对环境责任行为影响的实证研究——以高淳国际慢城为例[J].东北农业科学,2020,45(4):119-123,128.

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  • 收稿日期:2018-12-25
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  • 在线发布日期: 2024-11-26
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