The differentiated regional geographic environment affects the farmers' willingness to land contracted management rights transfer. The empirical research is carried out in Hebei Province and Zhejiang Province. Two different logistic regression models are constructed to analyze the influencing factors and their differences in farmers' willingness to land contracted management rights transfer. The results show that:（1） The farmers' willingness to land contracted management rights transfer in Zhejiang Province is higher than that in Hebei Province;（2） The factors affecting willingness to land contracted management rights transfer in Hebei Province are mainly the concurrent labor capacity, the purpose of cultivated land management, and the distance from village to town, while the factors affecting willingness to land contracted management rights transfer in Zhejiang Province are mainly income differentiation, the purpose of cultivated land management, the distance from village to town, topography, and agricultural income;（3） Low income of agricultural farming is an important driving factor for farmers to transfer land contracted management rights, while the distance from village to town has different influence on the farmers' willingness to land contracted management rights transfer in different regions;（4） The willingness to transfer of farmers in Hebei Province is mainly driven by agricultural production, while the willingness to transfer of farmers in Zhejiang Province is mainly driven by non-agricultural livelihoods and natural terrain.