Winter jujube cultivation in Zhanhua District of Binzhou City, Shandong Province has a long history, and has formed a relatively perfect characteristic industry after years of development. On the basis of field research, this paper analyzed the problems existing in the development of Zhanhua winter jujube industry, proposed different development paths for the two planting modes of Zhanhua winter jujube open-air planting and facility greenhouse planting, discussed the development of the whole industrial chain based on Zhanhua winter jujube as the leading industry, and analyzed from the perspective of ecological circulation, proposed countermeasures to promote the highquality development of the whole industrial chain of Zhanhua winter jujube, so as to provide beneficial reference for the sustainable development of Zhanhua winter jujube industry.