A questionnaire survey was conducted among 2,700 farmers in Shangluo City to investigate six aspects: agricultural information demand types, information acquisition channels, information acquisition costs, information acquisition extent, enthusiasm for information acquisition, and satisfaction with information services. Data were analyzed using SPSS software. Through the investigation and analysis of the current supply of agricultural information services and the demand for agricultural information services in Shangluo City, the results showed that the hotspots of information demand for farmers in Shangluo City at this stage are food safety, agricultural production and medical and health information, the main channels of information acquisition are mobile phone consultation, communication, technical training and exhibition, and the degree of information acquisition, acquisition enthusiasm and satisfaction are relatively high. The main factors affecting the demand for information services for farmers are the channels of information acquisition, the degree of acquisition and the cost of acquisition, and the gender, age, education level and family income of farmers have a greater impact on the demand for agricultural information. The main problems are the overall low level of information literacy of farmers, the weak foundation of information work, the relatively high cost of information acquisition, and the need to further improve the quality of information services. On this basis, the working suggestions of improving farmers' information literacy, building a solid information work foundation, reducing the cost of information acquisition, improving the quality of information services and optimizing the win-win cooperation model are put forward.